It was the obvious choice back then.
Current Issue Like many successful entrepreneurs, Bloor is a contrarian. Big, efficient Japanese bikemakers like Honda, Yamaha, and Suzuki dominated the global market. And to top it off, Bloor, who had made a fortune building residential housing, knew nothing about manufacturing, never mind motorcycles.
Why would anyone willingly enter such a slugfest? The bikes are also part of American lore. James Dean had one too. That job introduced him to the housing industry.
Before Triumphs john bloor essay he had launched J. Last year, Bloor constructed some 2, new homes. In a sense Bloor backed into the bike business. His company happened to include a subsidiary that rents construction equipment, and Bloor says tinkering with that machinery aroused a longing to make something other than houses.
Bumping into the ghost of Triumph that day in Coventry provided an answer to the question of what to build. Although he rode motorcycles in his younger days, Bloor, now 58, has a cranky hip that discourages rumbling around on two wheels. A high-powered Mercedes is his preferred mode of conveyance.
His first act as a prospective motorcycle manufacturer was to hire three employees of the original Triumph company who had been involved in developing new models.
The second thing he did was to head for the airport. Why would the Japanese help a potential rival? After all, Britain had long lost its prominence in manufacturing. When the original Triumph company took its final, gasping slide into bankruptcy in the early s, Britain was left without a single volume producer of motorcycles.
England once led the motorcycling world in performance and engineering innovation with such bygone makers as BSA, Matchless, and Vincent, to name just a few. But Bloor does not have patriotic or sentimental emotions about these extinct companies.
The once great industry had fallen prey to a uniquely British combination of maladies, including high borrowing costs, a failure to introduce new and improved products quickly enough, and--worst of all--decades without replacing aging factory machinery, which made consistent quality control impossible.
Thus when silver-haired, smock-clad machinists with names like Reg and Alf finally retired from their jobs in the old English factories, nobody on earth could figure out how to make accurate parts on the utterly worn-out lathes and milling machines that had grown ancient along with the men running them.
Inthe year he opened his new Hinckley plant, Bloor installed state-of-the-art machine tools he had come across in Japan. So while he outsourced other parts of the bike, he put his team of engineers and metalworkers to work designing new liquid-cooled, three- and four-cylinder engines that would save costs by sharing internal parts.
The motor created a distinctive mechanical calling card--like the V engine in a Dodge Viper sports car--that has helped the company stand out from the crowd. Most other bikes use two- or four-cylinder engines. ByBloor had put Britain back on the motorcycle map.
His production volume had climbed to an impressive 33, units.
Brown in Irvine, Calif. Not many motorcycles are getting damaged in tip-overs, and the strategy has proven worthwhile. Soon dealers will be able to take custom orders for bikes painted in colors chosen from an expanded palette, which the factory can supply within a week turnaround time.
Triumph also has a line of clothing and accessories for riders and style-conscious wannabes, a strategy that has generated a lot of traffic in Harley-Davidson showrooms.
Looking back over his journey, Bloor has concluded that motorcycle manufacturing, just like automaking, is largely a matter of sheer willpower--and guts.History The credit for Triumph’s rebirth goes to John Bloor, a builder who bought the company’s remains (the Triumph brand name and the company’s designs and tooling) for about US$, He has invested £80 million on, among other things, a new plant in Leicestershire.
Jun 30, · Case Study: Triumph Motorcycles Ltd. BACKGROUND Triumph Motorcycles is a privately-owned British company and that their motorcycles are designed, developed and built at their factory, one of the most technologically advanced plants in the world, which is located in Hinckley, in the heart of Great Britain.
John Stuart Bloor OBE, (born 16 June ) is a British businessman. His business, Bloor Holdings, owns both Bloor Homes and Triumph Motorcycles. Oct 18, · It is indisputable that John Bloor resurrected Triumph.
That fact that Triumphs are built off shore is just the reality of modern business as Rocky said.
New models often have problems; apparently the new Trophy is one of these. After the demise of the Meriden Co-operative, Les Harris of Racing Spares licensed the rights to produce from the new owner of Triumph, John Bloor.
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