Barely noticing the rain and overcast skies, they clumped together outside the medical building in London, England, that houses the Centre for NeuroImaging Sciences. Others confessed to being longtime two-pack-a-day addicts. All of them pledged their allegiance to a single brand, whether it was Marlboros or Camels. In between drags, they swapped lighters, matches, smoke rings, apprehensions:
Simon and Schuster Format Available: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: Why do we shop and buy the way we do?
In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress.
He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side.
What are we really looking for when we buy?
Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy?
Are you a classic buyer your head wants to do the right thingor a romantic buyer your heart just wants to have fun? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer?
What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad.
For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.Resumen con las ideas principales del libro 'Buyology', de Martin Lindstrom - Verdades y mentiras de por qué compramos.
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered .
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Buyology is an established discount retailer with stores based in convenient locations. We sell top quality products, which are mostly recognised brands at hugely discounted prices.
Auto Suggestions are available once you type at least 3 letters. Use up arrow (for mozilla firefox browser alt+up arrow) and down arrow (for mozilla firefox browser alt+down arrow) to review and enter to select. This was a thoroughly enjoyable and eye-opening book.
I rate it 5 out of 5 stars. The book has lots of examples and easily explains how our brain functions relative to purchasing products and services.