The cross-bred population is either Jersey or Holstein-Friesian, crossed with local cows. Cross-breeding was a natural solution to upgrading the milk yield in the absence of high-value imported varieties of pure-bred animals. The buffalo breeds are unique to India, and produce milk with a fat content of 7 to 8 percent.
They set prices as low as possible. However in case of the already established products the company uses a mix of cost plus pricing approach and competitor based pricing approach i.
In other words, the channel decision is one which takes the product to the customer. The channel selected affects every other marketing decision and has a bearing on the future. Marketing channel decision is among the most decision that management faces.
Before selecting a particular channel, every firm takes some factors into consideration and then only decides a particular channel. Decisions taken by AMUL are as under: Channel level is the level of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
The following are the different types of distribution channel that a firm may use: Till today, the major development on the distribution front is the development and alignment of four distribution highways - those of Fresh Products, Chilled Products, Frozen Products and Ambient Products.
This is a significant achievement because it allows AMUL to develop synergies among all their product lines and to leverage these highways to introduce and distribute new products as per market demand. No other organization in India has been able to develop this kind of channel synergy so far.
This has been deployed to effect a nationally synchronized mass distribution of their products with the objective of achieving total channel penetration on a single day. After Distributor Salesmen in the previous year and Distributors in the year before last, it was the turn of the top Retailers across the country to participate in the Amul Yatra Programme which is a unique experiment conducted by Amul to bring their channel partners face to face with their cooperative institutions, activities, culture and achievements through a guided tour in and around Anand.
A total of Distributor Salesmen and top retailers from across the country participated in the Amul Yatra this year. Wholesalers are appointed by conducting the market surveyfinding out the number of distributors available ,manpower and financial capabilities of each of them, market likelihood, infrastructural facilities etc.
The seller then forwards the goods to the retailers for which prices and norms of delivery are fixed by the head office. Both the retailers and wholesalers are required to maintain certain basic infrastructural facilities.
The head office and all the depot offices have their own authorized transporters who carry the order from the production place to place of order.
The company conducts intensive training programme for its employees. The company sends any of its employees for training who will later train the other employees. The company treats all its employees equally. The turnover and absenteeism ratio is almost negligible at AMUL which is the proof of the well functioning of the Human Resource Management.
All the agents and sales force is giving a percentage of sales as commission. Created in the topical, news-event-oriented ads are reportedly ready to enter the Guinness Book of World Records as the longest running advertising campaign ever. The reason for the unprecedented success of the Amul ads is because of their simplicity.
These Ads do not involve any high flying or hi-tech special effects. They are very simple and bank solely on clean humor for their success.
The team, which designs all the Ad campaigns for Amul, has been very focused on this point. And this too while maintaining the freshness that was present in the very first Ad 5 decades back. Another main reason for their success is the range of topics they cover in their Ads.
The Ads always take a shot at the current hot topics in the news. Such has been the popularity of these campaigns that people go down to the nearest Amul hoarding just to see the latest Ad.
People talk about it over lunch, in parties. It is hard to imagine the amount of brand equity the thumb sized girl polka dotted dress has achieved ever since she went up the Amul hoarding. The company just briefs these agencies about the product and the rest is done by them i. Amul maintains healthy public relations with all concern parties.
It does not have any department for this purpose but is carried out by corporate communication. It has also appointed F. However there is no formal procedure to contact the authorities and any person wanting to communicate can directly approach the concerned person.
The plant and the administrative office is kept open for public visits for two hours everyday.The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far outweigh ‘weaknesses’ and ‘threats’.
The strengths and opportunities are fundamental and .
There is a no transporting problem because clear and wonderful road for transporting of milk& milk’s ph-vs.comICAL FACTORS Infrastructure: “Amul Dairy” is working in the best area of Anand in Kaira ph-vs.com benefits arising out of this location as follows: 1) Cheap Labour 2) Cheap Land 3) Cheap water supply 4) Constant.
stimulus is given by social factors, based on the economical, political and cultural circumstances of a society. The buyer’s black box contains the buyer characteristics and the decision process, which determines the buyer’s response. The black box model considers the buyers response as a result of a conscious, rational.
A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of .
Thsi document gives an overview about AMUL from a strategic management perspective. Indian dairy Industry - a profile. Today, India is 'The Oyster' of the global dairy industry.
It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products.